MathStatisticsInferential StatisticsHypothesis testing

Introduction to statistical hypothesis testing

Netflix advertising: Sequence of actions

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Imagine you're the head of Netflix advertising. You've hired a new member of the marketing team. Explain the correct sequence of actions to run statistical tests to them.

Put the items in the correct order
State a hypothesis
Make a statistical decision
Collect the data
Select the test statistics
Calculate the test statistics values
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